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Ah, you must be here to read The Story of SOFi Straws. Welcome!

SOFi Straws was founded in SoBe (South Beach), Miami, Florida by two brothers who wanted to make paper straws that didn’t suck, but still suck (if you catch our drift).

So why paper straws? Well, unless you’re living under a rock, you must know that plastic is killing the turtles (and the dolphins, and the whales, and the birds, and the planet, and everything else we care about. ...Except The Rock. He’s not going anywhere anytime soon.) So we, the environmentalists that we are, happily switched to paper straws. We were taking a stand, rewriting the laws, making a change, saving the planet, and feeling pretty good about ourselves. 

...then we tried to drink with them. That was the last (soggy) straw. 

Our mission is to create the best eco-friendly and compostable, yet durable paper products that will diminish the need for plastics, raise awareness about environmental issues, and empower businesses to alter their purchasing decisions.

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We’re Rebranding!

Hi there,

We're thrilled to announce an exciting change: SOFi Products is becoming Nothing!

Why Nothing? From the beginning, we have been focused on creating innovative solutions that are truly eco-friendly. This new identity captures our mission completely and was inspired by years of valuable feedback from you, our customers, who emphasized the importance of awareness and education around sustainability. After exploring over 100 name choices and dedicating 8 months to meticulous design, we arrived at Nothing—a brand name that perfectly encapsulates our vision.

Here's what you can expect during our transition:

Smooth Transition: Over the next 6 months, we'll gradually transition our branding and packaging. Rest assured, your favorite products won't change, just the name!

Enhanced Sustainability: We're taking our mission even further, bringing you more products designed with the planet in mind.

Clear Communication: We'll keep you updated every step of the way, ensuring you know exactly what to expect.

We can't wait to share this journey with you and continue making sustainability effortless and impactful.

Stay tuned for more exciting updates!

Warm regards,